PH TV Update: MTRCB summons It’s Showtime following complaints about the “Memerimar” portion

Following the statement issued by the Kapamilya noontime show It’s Showtime on July 25, 2026, regarding an apology from one of its presenters, Vice Ganda, the Movie and Television Review and Classification Board (MTRCB) has called out the producers behind the noontime show over multiple complaints from an episode aired a day earlier (July 24, 2026), which stated that it “allegedly contained inappropriate scenes and racially insensitive and colorist remarks”.

In a two-page notice to appear, the board said it received numerous complaints from concerned citizens about the episode and Meme Vice’s actions. The notice, signed by the board’s chair and CEO Lala Sotto and the authority of the MTRCB board, directed respondents ABS-CBN Corporation (ABS-CBN, PSE: ABS) and GMA Network, Inc. (GMA-7, PSE: GMA7) through their duly authorized representatives and/or counsel, to appear before the Hearing and Adjudication Committee at the board’s headquarters by tomorrow, July 29, 2026, at 10:30 (Philippine Standard Time, UTC+8).

The hearing involves the complaints the show has received from the MTRCB, including the incident involved in this, which was a skit from “Memerimar”, a comedic parody of Meme Vice, referring to Vice Ganda, and Marimar (a 1994 Mexican television series headlined by Thalia, broadcast on Las Estrellas, a television network of Televisa), from the segment “Laro Laro Pick”.

The concerns called out by the citizens involved Meme Vice’s alleged racist and colorist remarks and a lugaw scene featuring him and Ion Perez. A day after the controversial scene was broadcast on July 24, 2026, before the noontime show was called off, Meme Vice apologized to the public for the jokes they made.

According to It’s Showtime, Nakarating po sa aming kaalaman na may mga Madlang People po na hindi nagustuhan o na-offend sa ilan sa aming jokes o biruan dito sa It’s Showtime pati na rin sa ginagawa namin sa Memerimar.

They found the jokes offensive or insensitive; the last thing we want is to displease you o hindi mapasaya ang aming Madlang People. Kaya naman ina-acknowledge namin ang inyong sentimyento at humihingi po kami ng paumanhin sa inyo, and we will try to do better, It’s Showtime added to its apology statement.

In its notice to appear, as the MTRCB added in its statement, they said that these allegations raised concerns as to whether the noontime show complied with Section 3(c) of the Presidential Decree â„–1986 (the MTRCB Charter), which disallows the exhibition of TV programs that are contrary to law, good customs, public order, public morals, or are otherwise objectionable.

The representatives involved in the concerned noontime show should submit, on or before the scheduled hearing, an original copy of the proof of authority to represent the respondents. If the respondents do not appear at the scheduled hearing, it shall be considered a waiver of their right to present evidence, and the matter shall be decided based on records available with the board, the MTRCB added in its statement.

Back on October 14, 2023, the noontime show was suspended by the MTRCB following the controversial portion seen in the “Isip Bata” segment aired on July 25, 2023, after ABS-CBN decided not to appeal to the Office of the President and served a 12-day suspension, until it resumed airing on October 28, 2023. The MTRCB issued the suspension order on September 4, 2023, stating that multiple violations and warnings were found in prior episodes of the noontime show.

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© 2026 DRPS Philippine Commercial Archives (DRPS PHCA). All Rights Reserved. PHCA CID: PHCA-2026H2-2437/July 28, 2026.

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