It was on July 1, 2023 when It’s Showtime, one of the ABS-CBN Studios’ very own noontime variety show has been arrived from TV5 to GMA’s GTV, with TV5 replaced that show to TVJ’s E.A.T., or later known today as Eat Bulaga! began it’s telecast, and the continuation of broadcasting TAPE’s Eat Bulaga! on GMA.
Within that day, these three shows began competing, which is why on that day, we had conducted a TV Ad Listings between all of them, and it aired these numbers as shown below:
It’s Showtime: 122 TV Ads (GTV) – Gap 1: 34; Gap 2: 18; Gap 3: 32; Gap 4: 19; and Gap 5: 19
TVJ’s E.A.T.: 112 TV Ads (TV5) – Gap 1: 19; Gap 2: 19; Gap 3: 21; Gap 4: 17; Gap 5: 17; Gap 6: 19
TAPE’s Eat Bulaga!: 42 TV Ads (GMA) – Gap 1: 13; Gap 2: 11; Gap 3: 11; Gap 4: 7
It is also proved that according to Nielsen NUTAM Report that E.A.T. has been voted by 8.4% of their viewers, compared to It’s Showtime’s combined ratings of 3.94% (c. Kapamilya Channel 0.27%, A2Z 1.28%, and GTV 2.39%), and TAPE’s Eat Bulaga’s 2.62% on GMA.
In the following months until now, the noontime shows in Philippine Television has been changing, such as one of the following important dates that stood competency:
December 5, 2023: Cancellation of Trademarks of “Eat Bulaga!” under the ownership of TAPE, Inc.
January 5, 2024: The decision of DivinaLaw that the Regional Trial Court (RTC) Branch 273 of Marikina City has agreed the Complaint against TAPE, making the court will have no rights to use the trademarks “EB” and “Eat Bulaga,” the Eat Bulaga jingle, from its shows led by these companies.
January 6, 2024: The rebranding of E.A.T. to Eat Bulaga!, and it’s simulcast of that show on then CNN Philippines on Saturdays, then since RPTV’s Launch in February 1, 2024, began airing it from Mondays to Saturdays, while it’s competitor on GMA, TAPE’s Eat Bulaga! was rebranded into Tahanang Pinakamasaya! following it’s trademark cancellation
March 2, 2024: The final live broadcast of Tahanang Pinakamasaya! on GMA
March 7, 2024: The final broadcast of Tahanang Pinakamasaya! on GMA, and TAPE has announced that the noontime show will no longer be on air within the effect of March 8, 2024.
March 20, 2024: A contract signing event between ABS-CBN and GMA has been held to air It’s Showtime on GMA alongside with GTV, Kapamilya Channel, and A2Z from April 6, 2024.
April 6, 2024: The first telecast of It’s Showtime on GMA was broadcast. The TV Ads has been listed by DRPS PHCA within the day, with the presence of it’s competitor, Eat Bulaga!, on TV5 and RPTV. This is the first TV Ad Listings between these two to base on multiple channels, in which it aired the same number of ads on their simulcast channels from the main channel. As a result, It’s Showtime, on Kapamilya Channel, A2Z, GMA and GTV, it aired a total of 159 TV Ads (Gap 1: 29; Gap 2: 38; Gap 3: 46; Gap 4: 46), that’s 37 TV Ads more than those from it’s premiere on GTV last July 1, 2023, or 74 TV Ads more than it’s competitor, Eat Bulaga!, on TV5 and RPTV of 85 TV Ads (Gap 1: 20; Gap 2: 22; Gap 3: 20; Gap 4: 23). The TV Ratings, as based from Nielsen’s Data for April 6, 2024, has said that It’s Showtime has been voted by 9.6% of their audiences (c. GMA’s 6.8%, GTV’s 1.2%, A2Z’s 1.0%, and Kapamilya Channel’s 0.6%), compared to E.A.T./Eat Bulaga!’s 4.4% (c. TV5 4.0% and RPTV 0.4%). This also stood more online viewers online, because on Kapamilya Online Live, Showtime Online U, Kapuso Stream, and iWantTFC, it managed almost 524.3 thousand concurrent viewers.
June 17, 2024: The airing of It’s Showtime, in Full HD, through ALLTV.
PHCA-2024H2-1219/July 1, 2024.
