The Bardagulan Pageantry with a mix of beauty, brains, and bloodshed, is about to happen on October 28, 2026, as GMA Pictures will bring a satirical comedy-thriller film that takes the glamorous and fiercely competitive world of beauty pageants to a shocking extreme, in Red Crown, under the direction of Dominic Zapata.
The premise of the film is a feat of 25 contestants competing in the 25th edition of the Queen of the Islands pageant, among which will discover that the glamorous competition has become a deadly fight for survival. Every fatal elimination of each contestant will face betrayal, sabotage, and mounting fear, while uncovering the dark system behind the pageant, including the record-breaking cash prize of PHP 25,000,000.00 (USD 398,768.60).
Combining the fierceness but with a mix of fear, the film shows satire, comedy, and survival-thriller elements that the film has to offer, and taking the beauty, rankings, scores, pasarela, competition, and sisterhood to the next level, but pushing them to an absurd extreme. The film further intensifies with a pressure to be beautiful and perfect, while turning survival of the fittest into a literal battle for the crown.
GMA Pictures dropped its full trailer for Red Crown, which soared online trends by its fans of each star-studded casts of several Sparkle Artists, as well as for achieving more than 3 million online video views, as of September 30, 2026. Fans will expect the contestants uncovering the truth and on how they expose the deadly competition to the world, including on what they can set aside their differences to fight back together to survive.
As for the star-studded casts of Red Crown, the film stars several Sparkle artists, including Yana Aduana, Alethea Ambrosio, Ara Arida, Herlene Budol, Skye Chua, Faith da Silva, Michelle Marquez Dee, Haley Dizon, MJ Encabo, Shuvee Etrata, Gazini Ganados, Rein Hillary, Maika Kemmochi, MJ Lastimosa, Aira Lopez, Sanya Lopez, Ahtisa Manalo, AZ Martinez, Ashley Ortega, Vanessa Peña, Sandy Riccio, Jade Tecson, Tarah Valencia, Yna Angela Uy, and Yza Thalia Uy.
Also joining in the upcoming Kapuso film were Michael de Mesa, Epy Quizon, Bianca Manalo, Vince Maristela, Roxie Smith, Christian Singson, Jay Ortega, Tim Yap, Pinky Tobiano, Cat Arambulo, Anna Magkawas, and Ms. Ruffa Gutierrez. Kit Villanueva and Ken de Leon wrote the complete storyline for the film.
Red Crown is set to release in Philippine cinemas on October 28, 2026.
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© 2026 DRPS Philippine Commercial Archives (DRPS PHCA). All rights reserved. PHCA CID: PHCA-2026H2-5611/September 30, 2026.
