A new beginning for La Playa Roja happens for Liam, and Olsen has made a mark as Roja ended big with an all-time high peak concurrent viewership record on the Kapamilya Online Live of 747,933, during the finale episode that aired on March 13, 2026, following FPJ’s Batang Quiapo’s ultimate battle.
The episode signified heartfelt closure for the lead stars as best friends Liam (Donny Pangilinan) and Olsen (Kyle Echarri) marked new beginnings by reopening La Playa Roja resort. There was also no shortage of ‘kilig’ moments as lovebirds Luna (Maymay Entrata) and Doc Ivan (Jeremiah Lisbo) made their relationship official.
The hit Kapamilya primetime series captivated viewers with its thrilling and action-packed storyline, which explored themes of brotherhood, forgiveness, and various injustices in today’s world. The finale episode of Roja also leads in terms of ad loads, based on data from the DRPS PHCA TV Ad Listings, which aired 72 TV Ads on Kapamilya Channel, 52 TV Ads on A2Z, and 52 TV Ads on ALLTV2, among the three commercial gaps, compared to Never Say Die on GMA, which aired only 33.
Furthermore, fans of Kim Chiu and Paulo Avelino can enjoy streaming The Alibi seven days in advance via iWant, and on weekdays at 20:00 on ABS-CBN via Kapamilya Channel, Kapamilya Online Live, ALLTV2, and A2Z. The highly anticipated suspense drama, currently the number one show on Prime Video Philippines upon its online release in November 2025, will showcase a longer version and never-before-seen scenes.
It will kick off with full-on suspense, drama, and romance in the extended version of the series, delving deeper into the intense love story of Stella (Kim) and Vincent (Paulo), while unraveling a web of gripping mysteries surrounding the murder of Walter (Sam Milby).
Apart from the jaw-dropping plot twists, viewers should also not miss the captivating new scenes and the highly anticipated alternate ending, which will take everyone by surprise.
The series follows the encounter of Stella, a seductive escort, and Vincent, heir to the nation’s leading digital news empire. What begins as a simple agreement between the two gradually evolves into a complicated relationship as they attempt to uncover the crime behind the murder of Walter.
Similar to Roja, the primetime series premiered with a blast of TV Ads during all three commercial breaks of the show, according to the DRPS PHCA TV Ad Listings. It aired about 97 TV Ads on Kapamilya Channel and 76 TV Ads on A2Z and ALLTV2, the DRPS PHCA TVAL added.
The DRPS PHCA TV Ad Listings is an ad load-counting service owned by the DRPS Philippine Commercial Archives (DRPS PHCA). Both Roja and The Alibi: Ang Buong Katotohanan are produced by Dreamscape Entertainment, an ABS-CBN-owned production entity.
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© 2026 DRPS Philippine Commercial Archives (DRPS PHCA). All Rights Reserved. PHCA CID: PHCA-2026H1-4276/March 16, 2026.
