PBB Gen 11 Blog: Why JM Ibarra and Fyang Smith, or “JMFyang” are the most important brand endorsers?

​Previously, we’ve talked about the most important PBB Gen 11 housemate by pair, involving the ex-Teen Housemates, in which as we’ve said on our post, we named Kanata Tapia and Marc Nanninga the most important Teen Housemates of the season.

But did you know that on the September 26, 2024 of your real life TV series, you might wonder why JM Ibarra and Fyang Smith are washing the dishes, featuring Joy Dishwashing Liquid, in which this was a special task given to them, while the rest are watching what they did?

So let’s talk about JM Ibarra, the Poginsyanong Pilo-To Be of Quezon, and Fyang Smith, the Anakabogerang Influencer of Mandaluyong, in which why we called them the most important housemates for the purpose of brand endorsement, following their Joy-related task.

JM Ibarra had entered the house at the day of the premiere of PBB Gen 11 last July 20, 2024, while Fyang Smith had entered inside on the day of the Second Nomination Night (August 4, 2024), a day after the naming of the season’s first evictee, Therese Villamor.

Fyang was nominated four times since her entry (and she was also one of the nominee for ninth eviction night by tomorrow, in which you should BBS FYANG now on Maya), while JM was only nominated once – that he was saved from eviction on the last week’s eighth eviction night.

Prior to Fyang’s PBB days, including the time when she was inside the house, on TikTok, you might notice that she already had 6.9 million followers on TikTok (data as of September 27, 2024 23h23, TK/sofiaasmithh6_), while she was best known for endorsing Prestige International’s products.

One of Prestige International’s products that Fyang was seen on it, was Fhiyang Milky Bar Soap, in which the product was known for cleansing, moisturizing, and whitening. She was also seen on one of their print ads, particularly their top selling soap on TikTok Shop, the Niacinamide Whitening Soap.

PHCA CID: PHCA-2024H2-5944